Truth Hiding In Plain Sight
Social media offers insights into community wants and needs.
4 steps to local marketing and engagement.
People shout out their views on social media, much like at the water cooler or on a soap box. Focused surveys or scripted robo calls miss perspectives as responders game the system. People are sick and tired of being limited to reacting. Really listening to them shows a respect for the value of what they have to say, have already said and for their time.
Building community depends on listening and engaging, to break through the digital clutter and audience indifference.
More
1,000,000 friends and followers
may be impressive for marketing purposes.
If the 1,000,000 is mostly from other
countries and communities its information won't be very useful.
50,000 posts
will have between 250,000 and 500,000 words to share those views.
Typo's, data glitches,
format changes all impact taking the words apart while keeping the sentiment.
The focus of any community
changes in proportion to all its interests and their sizes.
Meaningful needs a respect of special
interests while keeping perspective of the community overall.
Evaluating word frequency,
sentiments and relationships delivers understanding.
Comparing shifts in topic words and
groups of related topics focus the attention at relevant actions.