community market activities in Canadian cities

Cost Effective Community Building


You receive...


• Weekly or monthly Topic Word Reports
— ranked Topic Words by our signal to noise local community algorithm
— ranked relevance local community engagement building
— ranked relevance local community questioning and validation

• Community Member Building and Retention

• Clipping service of local community posts
— List the raw local community posts on any topic word set

Retention and Growth

Growing members for the desired location and segment starts with at least a couple of hours each day. By crafting hopeful and community building activities when they have impact attrition turns into growth.

Social media lets members step past writing by using linking and reposting. Still authentic attention to what matters from the members' perspectives confirms understanding, keeps up relevance, and builds connections.

Remember that if the community has only a 2% attrition rate each month membership will decrease by a quarter at year end.

compare a local community with other Canadian communiites
Comparative Modelling

Posts that people make on social media arrives in one of three paths; local, adjacent and remote. While the member is part of the community the delivery path has implications. Testing past data and comparing for know results increases the confidence similar implications will exist when applied to the future in cases such as this.

User classification also allows unique examination of special interest groups within the community to extend beyond just geographic area and on to demographic, psychographic, action and intent grouping.

Point in time heritage data stores are what allow this type of modelling and any implications arising to surface. The impact of engaging your community, is more easily evaluated, measured and compared.

Data symmetry and data order are the foundation of meaningful understanding
Clean and Collate Data

The context and timing of messages requires consistent attention to ambiguity, sarcasm and abbreviations. Real time categorization and clustering is a strength of social media market research. Larger audiences without horizontal structure limitations of household surveys, and without limiting the number of participants, deliver insights more quickly than possible in the past and at lower costs.

This work is done in blocks of 5,000 or 10,000 entries scheduled in half day or day slots that respect daily, weekly or monthly client delivery requests and that also accommodate the specific analytic demands for that community.

Comparing what the community says over time or comparing the amount of discussion reveals.
Your Comparative Modelling

Using the mean or median and concerns about outliers is specific to a situation.

Linear correlation, ranked correlation or focus groups help with future directions when they include direct input from the members of your community.

Considering what community members say when they don't care who is listening is a strong foundation on which to build your detailed market awareness.

Gathering those words, regularly updating them with new posts from the community members and providing the posts in a way that lets your analysis take place, again and again, lets your comparisons result in cost effective actions and meaningful adaptation to changes in your community.

Visualize the relative significance as well as the absolute numbers.
Reports & Topic Word Searches

Report generation that meets clients requests is produced at requested intervals.

Examination of information off line and with comparison in mind can reveal similar situations shifted in time that are now also beginning to occur in your market. Influences from other communities in the same market or small sample size probability impact are also issues that arise.

Using collaborative filtering to focus community building allows perspective to be maintained and unique incidents to be identified and acknowledged.

Examine 2 or 3 options to model the impact of the words.h7
Community Needs Modelling

Communities change. Those changes bring more changes. Timing and intensity of change then fuels community involvement.

For example, property values improve as the community grows and members age. There is a shift as the next generation or new immigrants bring new needs for and uses of the community resources.

Modelling physical communities or ones of shared interest examines member and resource shifts with an eye to h7ernate service needs to support that community. Models start with the words people use or where they post from grow to fore shadow options for the community. I key question is are they in harmony with your future.

What people talk about always brings into focus their needs and wants.