the topics and words people use reveals realtive importance and comfort in that topic word
Topic Word Report

The words used by the members of your community are ranked in several ways. Each ranking helps you work with that topic word combination to grow impact within your community.

Message not local enough, not arriving fast enough, that do not ring true or do not respect the members of the community encourages community members to disengage.

The latest topic word report will reflect the community as times change.

viewing the original post reveals sentiment first hand
individual information helps amange the core group of people
Topic Word Source Posts

Knowing what topic words are important and how they relate to one another provides a strong starting point. Looking at the source posts brings focus to what the people who posted messages about this topic word were thinking, had done and who just influenced them.

Time and location, symmetry of word us with other posts open doors to linked source post reports.

THe user can drill down as far as they feel they need to achieve the confidence they would like.

psychographics, demographics and [urchasing cycles build relationships
Membership Projects

Helping members get through the decision cycle as the community adapts or working to manage member retention and involvement growth are for this component of insights activity.

This part of the insights services also allow grouping members to accommodate new market issues and to accommodate things such a s personal priorities for performance, image or finance.