Develop "insights"Relative Revelations
Social media and
the web reveal community member perceptions of reality.
Listing those topic words brings into focus what is being talked about.
Looking at current community topic words keeps everyone focused on the community.
Comparing topic words to each other brings relative importance into view.
Comparing topic words relative importance month to month brings community changes into view.
Even before analytics or modelling, community topic words identify directions for;
Reach Groups of topic words?
Receptivity How frequently?
Resonance Attitudes? Needs?
Reaction Questions asked?
Results Accomplishments possible?
Seeing relationships between topics offers the opportunity to cluster groups of topics and to compare the impact of focusing energy on specific topics or clusters of topics.Participating selectively
Often dealing with
the third, seventh and ninth level topics will result in higher benefit to
the community than taking on topic word area number one. Understanding which can
be done more cost effectively has obvious benefit. Working on the ones that
can be accomplished without unravelling the social fabric as members take
strong opposing positions, as is often the case on the most visible topic,
can bring critical benefits.
Drill down from the topic word to an insights report
of the posts used to build the topic word report.
see and listen to the words.
consider the context
make the connections